WHY SHOULD I GRIND MY OWN COFFEE BEANS?
A great-tasting cup of coffee or espresso starts with freshly ground beans. Not only will grinding coffee at home let you customize the grind size to your brewing method for the most delicious results, it will also help extract the freshest flavors and create a great aroma in your kitchen.
The minute you open a bag of coffee, the beans react with oxygen and begin to degrade. As oxidation occurs, flavors start escaping into the air and coffee beans become stale. In addition, the longer grounds are exposed to the air, the more susceptible they are to absorbing other scents, altering the way brewed beverages taste. Brewing freshly ground beans helps capture a more robust, flavorful cup that retains the subtle nuances of each type of bean and roast.