A Journey of Design Discovery

Kindle your curiosity alongside creative storytellers as they travel to unique destinations, and watch as KitchenAid brand transforms their inspiration into stunning designs.

Kindle your curiosity alongside creative storytellers as they travel to unique destinations, and watch as KitchenAid brand transforms their inspiration into stunning designs.

Explore The Itinerary:

Design Principles

Destination: Design

Storytellers

2024 Destination

Design Experts

Inspired Kitchens

Design Principles

How KitchenAid Defines Design

Discover the distinct guiding principles that influence KitchenAid brand throughout every step of the design process, from concept to creation.

A bright, modern kitchen filled with a suite of KitchenAid® appliances and dishware and ingredients scattered across the counters.
TBD

Destination: Design

KitchenAid brand is here to nurture moments of inspiration that fuel creativity and self-expression in the kitchen.

What is Destination: Design?

Your Passport to Inspiration

Get ready to explore the world in a multi-part series told through a storytellers’ lens—where culture meets creativity and adventure knows no bounds.

Borderless exploration unlocks boundless creativity Borderless exploration unlocks boundless creativity

Storytellers

Parallel Perspectives

Meet the creative storytellers whose diverse backgrounds, personal passions and life experiences will lead them to uncover unique inspiration at every turn.

Image of food writer Ethaney Lee

Home Cook & Writer

Ethaney Lee

Ethaney connects with her followers by using food as a form of self-expression, crafting charming dishes that exude comfort.

Image of indie muscian Mon Rovîa

Poet & Musician

Mon Rovîa

Mon Rovîa is on a mission of healing through story and song, creating music that gives listeners all over the world a safe space to feel.

2024 Destination

Oaxaca, Mexico

Rich natural beauty, vibrant cobblestone streets, talented local artisans and culinary wonders make Oaxaca a city teeming with energy and inspiration around every corner.

Let curiosity be your compass

Design experts

Inspiration Realized

Meet the members of KitchenAid brand’s design team and learn how they transform sparks of inspiration into beautifully realized kitchen interiors.

Headshot of Brittni Pertijs

color, material & Finish Design manager

Brittni Pertijs

“Our designs are intentional and flexible. They allow self-expression, whether they blend in or stand out.”

Headshot of Kevin Ayers

Product Design Senior Manager

Kevin Ayers

“Everything we do is for a holistic experience—whether you’re trying a new technique or making a recipe for the hundredth time.”

inspired kitchens

Visions Come to Life

Inspiration is the secret ingredient to making a style your own. Explore kitchens that were designed to nurture a maker’s connection to their craft.

Feeling Inspired?

Set the scene for creativity in your own space with appliances from KitchenAid brand.

A person cutting up fruits in a modern kitchen that features a suite of KitchenAid® major appliances.

Distinctly Designed Major Appliances

The thoughtful design and high-quality materials you love are alive in a full line of ovens, refrigerators, ranges and more.

A person using a cordless food processor to chop up dried fruits and nuts.

Creativity Across the Countertop

Baking, brewing, blending and beyond. Designed with you in mind to bring all your ideas to life.

Follow as the Story Unfolds

Be the first to see more inspiration from Destination: Design as we continue our journey from inspiration to design realization.

HOME COOK & WRITER

Ethaney Lee

Ethaney Lee presents every meal as a celebration. She plays with ingredients, creating unique and satiating combinations and presents them with thoughtful prose and inviting photography.

Ethaney Lee at a table in Oaxaca with her personal notebook. Ethaney Lee at a table in Oaxaca with her personal notebook.
Ethaney Lee tasting Oaxacan dishes in a restaurant. Ethaney Lee tasting Oaxacan dishes in a restaurant.

How do you create the right environment to support your creativity?

Creativity comes to me when my space feels genuine to me and who I am. I like when my kitchen is an organized chaos that feels familiar. My cookbooks to one side, my favorite cooking utensils in their place, my olive oils and salts in another, maybe there are a few dishes still lingering in the sink, the windows are open, music is playing—all of this feels calm and serene to me which helps me feel more creative as I play with flavors.

How does travel play a role in your creative inspiration?

I love traveling, it's such an important part of cultivating curiosity. Even if you don't go far, even by traveling to smaller towns, you learn so much about yourself and those around you. I love meeting new people and trying dishes that are regional or specific to that area. I'm always curious to see how people cook and what makes their cooking space unique to them. Traveling has always been inspirational and that inspiration has always resonated and stayed with me.

What types of interior design styles do you gravitate toward?

I love spaces that feel lived in, well-loved and appreciated. Spaces that feel a little weathered and have grown with the person makes the space feel palpable. I love a worn copper patina, a well-traveled Turkish rug, kitchen counters that show their age... and spaces that are saturated in bright, natural light. 

POET & MUSICIAN

Mon Rovîa

Indie artist Mon Rovîa translates his experience of growing up in war-torn Liberia before immigrating to America into hopeful songs and stories for the future.

Mon Rovîa strumming a ukelele in Oaxaca. Mon Rovîa strumming a ukelele in Oaxaca.
Mon Rovîa writing poetry in a hidden corner in Oaxaca. Mon Rovîa writing poetry in a hidden corner in Oaxaca.

How do you create the right environment to support your creativity?

I don’t know if I have a “right” environment. I always keep a notebook on me because creativity can spring up out of nowhere. I can be in the middle of a city and just write what comes to me. I also enjoy long periods of silence, where I can just sit, be still and pen for hours.

How does travel play a role in your creative inspiration?

I wouldn’t be where I am now if I hadn’t grown up traveling. You tend to believe that how you live is the only way, but only by seeing how others live or the beauty in their language can you begin to realize there are so many other ways to live.

I love pulling inspiration from where I’ve been into my songs, whether it’s meaningful phrases in other languages or channeling the intricacies of a basilica. Travel is one of the greatest connectors.

What types of interior design styles do you gravitate toward?

I gravitate toward spaces that feel free-flowing, especially when there are elements of culture and nature present. I like infusing plants into a space and letting natural light filter from the outside in.

Brittni Pertijs in a sleek, modern kitchen.

color, material & Finish Design manager

Brittni Pertijs

“Design is intimately connected to our everyday lives. Even seemingly small trends, like bright colors becoming more popular, can hint at shifts in society and culture.”

Brittni Pertijs’s job is to think years in advance to determine the future of color at KitchenAid. Growing up, she treasured her mother’s collection of childhood toys and clothing, including a pair of rainbow-embroidered bell bottoms. As an adult living and working in the Netherlands, she found inspiration in the intrinsically creative culture of Europe.

Kevin Ayers in a sleek, modern kitchen

Product Design Senior Manager

Kevin Ayers

“Design is a language—you're speaking through form for practical purposes but also creating pathways that lead to inspiration."

Kevin Ayers knows that design is so much more than what something looks like—it’s the high-quality craftsmanship, simple controls and every thoughtful detail that supports the creative process. As a product designer, he’s passionate about integrating appliances into the home, connecting them to makers in ways that truly feel personal.

CRAFTSMAN KITCHEN

A Grounded Canvas

KitchenAid brand invites creativity inspired by nature in its craftsman kitchen design, where open counters, organic elements and thoughtful décor create the foundation for self-expression.

A collection of different images featuring dishware, textures, greenery and color swatches.

Inspiration

The intention of this design is to bring forth the beauty of natural materials and forms. High-quality materials deliver the fit and feel makers crave.

An assortment of different paint swatches and colors.

Palette

Warm, organic tones bring the solace of the outdoors into the kitchen. Brass and copper accents complement soft textures and finishes, creating balance.

A rendering of a craftsman kitchen.

Layout

A triangle connects the main points in the kitchen—the refrigerator, sink and cooktop. Expansive prep space next to the cooktop allows for simultaneous making and hosting.

A modern, stylish kitchen with dark green cabinets and different ingredients that features a suite of KitchenAid® appliances. A modern, stylish kitchen with dark green cabinets and different ingredients that features a suite of KitchenAid® appliances.

Product Pairings

Soft, brushed black stainless steel appliances blend with natural tones throughout the kitchen, while an Artisan® Series Tilt-Head Stand Mixer in Agave—and its copper bowl—bring complementary colors and finishes into the mix.

CONTEMPORARY KITCHEN

Tastefully Timeless

A soothing blue color palette and sleek appliances come together to create the Contemporary kitchen: a bright, functional space that’s perfect for all types of making.

A collection of different images featuring warm dishware, accent plants, and cool blue color swatches.

Inspiration

There’s beauty in simplicity. Embrace modernity with timeless touches, like minimalist lighting and cookware, or infuse your own style into this clean, blank canvas.

An assortment of different paint swatches and colors.

Palette

Layered textures pair flawlessly in this simple setting. A backsplash with a subtle pattern alongside white oak and cool blue cabinetry allow colorful accents to stand out.

A rendering of a contemporary kitchen.

Layout

Focused on bringing efficiency into the kitchen, this design features integrated appliances that decrease clutter, like an undercounter beverage center.

A contemporary kitchen with sleek blue cabinetry, black stainless steel appliances and a bright, honey colored KitchenAid® stand mixer. A contemporary kitchen with sleek blue cabinetry, black stainless steel appliances and a bright, honey colored KitchenAid® stand mixer.

Product Pairings

Bright pops of color from accents like the honey colored KitchenAid® stand mixer bring life into the kitchen, while black stainless steel appliances offer an air of sophistication and stylish departure from a classic stainless finish.

SOUTHWEST KITCHEN

Soul-Warming Space

The Southwest kitchen design blends rustic, old world charm with timeless modern touches to create an earthy space that feels rich, warm and welcoming.

A collection of different images featuring neutral colored dishware, wooden accents, and natural, woven textures.

Inspiration

This design seeks to capture the essence of the American Southwest, using rustic colors and organic materials to create a lively, inviting kitchen.

An assortment of different paint swatches and colors.

Palette

Muted reds and neutral stone colors harmonize with vibrant gold accents that inject energy into the design, while rich wood furnishings add to its cozy charm.

A rendering of a southwest kitchen.

Layout

Exposed ceiling beams, unobstructed windows and an open concept floor plan enhance the overall sense of space, leaving room to explore, create and gather.

A southwest kitchen with warm cabinetry, stainless steel KitchenAid® appliances and natural textures throughout. A southwest kitchen with warm cabinetry, stainless steel KitchenAid® appliances and natural textures throughout.

Product Pairings

Stainless steel appliances contrast beautifully against the warm tones and natural accents found in this kitchen, like the Fired Clay stand mixer bowl, giving the interior the perfect amount of earthy ambiance.