
LISTEN, TAKE ACTION, SHARE STAND FOR #CULINARYEQUALITY
It's time to uncover bias and level the playing field. KitchenAid resolves to create possibilities and reimagine the place for women in professional kitchens.
ACTION BEGINS WITH AWARENESS THIS IS WHAT BIAS LOOKS LIKE
"Only men have the technique, discipline & passion that makes cooking
consistently an art."
-Renowned chef Fernand Point
"HER HANDS ARE TOO SMALL TO CUT IT."
"IT'S JUST HER HOBBY, NOT HER CAREER."
"SHE'S NOT TOUGH ENOUGH TO BE THE BOSS."

A LEGACY OF EMPOWERMENT TAKING A STAND, CREATING POSSIBILITIES
Despite their incredible contributions, women have struggled to make it in professional kitchens — held back by inequalities unfairly put upon them. As a brand built by women and that stands for creating possibility in the kitchen, KitchenAid is challenging inequality, helping to advance women in culinary arts and support the industry at large.
The Butcher, the Chef, The Restaurateur INTRODUCING A WOMAN'S PLACE
KitchenAid proudly announces a documentary short that showcases the inspiring stories of emerging women in the culinary industry and the way they combat gender inequality every day.

A Woman's PLace Director Rayka Zehtabchi
Academy Award winning director of “Period. End of Sentence.”
Rayka Zehtabchi is an Iranian-American director whose passion is telling human stories that bring awareness and action to little-known social issues. Rayka's Oscar winning short documentary, "Period. End of Sentence.," which can be seen on Netflix worldwide, is about a group of village women in Northern India who start a sanitary pad-making business in an effort to improve feminine hygiene and destigmatize menstruation.
As seen in her award-winning fiction and non-fiction works, she brings a naturalistic approach to her storytelling, striving for honesty and intimacy on screen. Her film is presented in partnership with Ventureland, the creative studio arm of PRETTYBIRD, which is committed to extending storytelling capabilities and utilizing artistry across a variety of platforms through the team's shared experience of producing high-profile and award-winning work. Amongst Ventureland's leading team is Natasha Wellesley, an award-winning Executive Producer whose varied experience supports the company's vision of creating original programming and innovative brand and experiences.

NEW CREATIVE POSSIBILITIES KNOCKING DOWN THE KITCHEN DOOR
In partnership with the James Beard Foundation, KitchenAid presents a custom mentorship program developed to help women advance in culinary arts and support the industry at large as it rebuilds.
DOWNLOAD A WOMAN'S PLACE PRESS KIT HERE