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STAND FOR CULINARY EQUALITY

KitchenAid helped uncover inequality and bias with A Woman’s Place, a short film documenting three women’s careers in professional kitchens.

ACTION BEGINS WITH AWARENESS

THIS IS WHAT BIAS LOOKS LIKE

"Only men have the technique, discipline & passion that mamkes cooking consistently an art." - Renowned chef Fernand Point

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Strong hands working freshly made dough onto parchment paper.

A LEGACY OF EMPOWERMENT

TAKING A STAND, CREATING POSSIBILITIES

Despite their incredible contributions, women have struggled to make it in professional kitchens — held back by inequalities unfairly put upon them. As a brand built by women and that stands for creating possibility in the kitchen, KitchenAid challenged inequality by helping advance women in culinary arts and supporting the industry at large.

The Butcher, the Chef, The Restaurateur

A WOMAN’S PLACE

This KitchenAid® documentary short showcased the inspiring stories of emerging women in the culinary industry and the way they combat gender inequality everyday.

A professional portrait shot of Rayka Zehtabchi.

A Woman’s Place Director

Rayka Zehtabchi

Academy Award winning director of “Period. End of Sentence.”

 

Rayka Zehtabchi is an Iranian-American director whose passion is telling human stories that bring awareness and action to little-known social issues. Rayka’s Oscar winning short documentary, Period. End of Sentence., which can be seen on Netflix worldwide, is about a group of village women in Northern India who start a sanitary pad-making business in an effort to improve feminine hygiene and de-stigmatize menstruation.

As seen in her award-winning fiction and non-fiction works, she brings a naturalistic approach to her storytelling, striving for honesty and intimacy on screen. Her film is presented in partnership with Ventureland, the creative studio arm of PRETTYBIRD, which is committed to extending storytelling capabilities and utilizing artistry across a variety of platforms.Through the team’s shared experience of producing high-profile and award-winning work. Amongst Ventureland’s leading team is Natasha Wellesley, an award-winning Executive Producer whose varied experience supports the company’s vision of creating original programming and innovative brand and experiences.

A woman hurrying down the stairs while tying up her apron.

New creative possibilities

KNOCKING DOWN THE KITCHEN DOOR

The James Beard Foundation presented a custom mentorship program developed to help women advance in culinary arts and support the industry at large as it rebuilds.

A person cooking on a KitchenAid® cooktop.

inspiration by kitchenaid

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Etana Diaz sharpening skillfully her knife.

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Marielle Fabie mastering her craft in the kitchen.

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Karyn Tomlinson confidently working in her kitchen.

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