2024 Color of the Year

BEHOLD: BLUE SALT

BREAK THE MONOTONY

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Hibiscus

2024 Color of the Year

PERIWINKLE BLUE WITH A SUBTLE IRIDESCENT, REDDISH-PEARL FINISH

Inspired by the way a pinch of salt can open your senses to new depths of flavor, Blue Salt is anything but monotonous. Salty, yet sweet and blue, yet purple, it’s a living color that sparks optimism, creativity and fresh perspectives.

The subtle, yet shifting finish is a sensory reminder to see every day in a new light. The subtle, yet shifting finish is a sensory reminder to see every day in a new light.
"The subtle, yet shifting finish is a sensory reminder to see every day in a new light." "The subtle, yet shifting finish is a sensory reminder to see every day in a new light."
The subtle, yet shifting finish is a sensory reminder to see every day in a new light. The subtle, yet shifting finish is a sensory reminder to see every day in a new light.

Vivid

An ever-shifting hue that plays with the light, Blue Salt pairs well with both neutral and vibrant tones, including blues, pinks and taupes.

Captivating

Just like a pinch of salt enhances flavor, Blue Salt accentuates your kitchen design and brings new depth and dimension to your day-to-day.

Lush

Blue Salt inspires a mindset shift that makes your time in the kitchen a vibrant experience that infuses your creative spirit with a burst of inspiration.

Pinch of Help

10 TYPES OF SALT AND HOW TO USE THEM

Discover a whole new world of salt, from Pink Himalayan to Kala Namak and the Color of the Year’s namesake, Persian Blue Salt. Learn how to use this versatile mineral in and outside of the kitchen.

A person sprinkling salt over a dish. A person sprinkling salt over a dish.

Color Inspiration

INFUSE YOUR SPACE WITH A PINCH OF COLOR

We collaborated with Brittni Pertijs, Lead Color, Material & Finish Designer for KitchenAid, to explore how Blue Salt can play with a variety of color palettes to help express ever-changing inspiration, perspectives and brand new ideas.

A professional headshot of Brittni Pertijs. A professional headshot of Brittni Pertijs.

''Hibiscus empowers the inner maker to explore.''

''Hibiscus empowers the inner maker to explore.''

– Brittni Pertijs

Different color swatches and materials in blue.

A STUDY IN COLOR & FINISH

HOW BLUE SALT BECAME THE 2024 COLOR OF THE YEAR

As a departure from the warm tones like Beetroot and Hibiscus that have dominated the past few years, trends have shifted to cooler colors, reflecting the natural tones of air and water. Paired with chromatic elements inspired by nail polish, the subtle, shifting red-pearl finish of Blue Salt became a reality.

Products

A UNIQUE, COLOR-SHIFTING PERIWINKlE HUE

Color of the Year 2024

BLUE SALT

Color Retrospective

Previous Colors of the Year

EXCITING NEW RECIPES

ADD NEW DEPTHS OF FLAVOR WITH BLUE SALT