Made for Makers
When you’re in the club, you may receive special perks from KitchenAid brand.
KitchenAid® products
Enjoy access to KitchenAid® small appliance products.
Event invites
Receive invitations for select events and experiences.
Content monetization
Get paid to create content with KitchenAid® and/or earn affiliation commission.
Channel amplification
Be featured on KitchenAid-owned or paid channels to increase your reach.
Ingredients for the ideal influencer
The KitchenAid Makers Club is a diverse network of influencers across food, baking, beverages, design, hosting and lifestyle. To be considered, you’ll need:
A genuine affinity for KitchenAid brand.
A proven ability to create authentic, high-quality content.
An established and engaged following.
A passion for telling stories about life as a Maker.
The potential to elevate yourself and KitchenAid brand further.
Makers who are not selected initially may be considered for future opportunities.
"Cooking has always been one of my favorite ways to be creative, and KitchenAid makes it genuinely fun."
Siobhan McCaffrey
#KitchenAidAmbassador
Frequently Asked Questions
Is the KitchenAid Makers Club an influencer program or an affiliate program?
It is both. Makers Club brings KitchenAid creator relationships together within one broader community. Some members may participate primarily as Tastemakers, some as Affiliate collaborators, and others may participate in both capacities.
Do I need a minimum number of followers?
KitchenAid brand evaluates creators using a range of factors beyond follower count, including content quality, engagement, audience relevance, storytelling ability, professionalism and brand fit. Any specific eligibility requirements will be outlined on the official application page.
Do I need to already own KitchenAid® small appliance products?
Creators do not necessarily need to own every KitchenAid® small appliance product. However, applicants should demonstrate an authentic connection to making, cooking, baking, beverages, hosting, design or the KitchenAid brand.
Are members paid?
Yes, some activations may include negotiated content fees, affiliate commissions, product, gifting or a combination of these. Terms will be shared if accepted and before participation is confirmed. Acceptance into the Makers Club does not constitute employment by KitchenAid Small Appliances.
Does applying guarantee acceptance?
No. Every application will be reviewed, but submitting an application does not guarantee acceptance, product, compensation or participation in a specific campaign.
When will applicants hear back?
Applications may be reviewed on a rolling basis according to program and campaign needs. Creators who are not selected immediately may remain under consideration for future opportunities.
Can creators outside the United States apply?
Not at this time. Applicants should refer to the official KitchenAid Makers Club page for the most current eligibility requirements.
What platforms are eligible?
KitchenAid brand may consider creators across relevant social and digital platforms. Applicants should include their active channels when applying.
Will members receive free products?
Some opportunities may include product support or gifting, depending on the activation. Membership does not guarantee receipt of a specific product.
Will KitchenAid brand use members’ content?
KitchenAid brand may request rights to repost, feature or amplify creator content. Any usage terms will be outlined and agreed upon for the applicable collaboration.
Can someone be removed from the KitchenAid Makers Club?
KitchenAid brand may discontinue or pause a relationship at any time for any reason, including, without limitation, in cases involving failure to meet agreed-upon obligations, inaccurate product representation, brand-safety concerns, legal or disclosure issues or other violations of applicable collaboration terms.
How can someone verify that outreach is legitimate?
Creators should apply through KitchenAid brand’s official Makers Club page and verify that outreach comes from an authorized KitchenAid brand or agency representative. KitchenAid brand does not ask applicants to pay a fee to apply or participate.
Who can answer additional questions?
For press inquiries and only questions not addressed by the FAQ, please reach out to kitchenaid@mslgroup.com.