Hello Beetrot
2022 COLOR OF THE YEAR
Uproot the ordinary
Rich Magenta - with a lush finish - Beetroot was made to stand out.
It turns heads and helps us see the ordinary through a new lens. Uproot the familiar, ignite the spark of creativity in the kitchen and beyond. Get inspired by the vibrant possibilities of Beetroot.
"Beetroot is a boundaryless color that encapsulates a multitude of feelings."
Vibrant, Energizing and Upfliting
Beetroot is brimming with good vibes – it’s a bold exclamation point in the kitchen, celebrating the joy of originality and self-expression.
Beetroot signals that a shift in perspective and splash of color can spark creativity and exploration, inspiring unexpected twists to the familiar.
Bold and optimistic, Beetroot is radiating with positivity and playfulness – igniting the desire to explore, experiment and expand.
Create a new mood through color
Are you looking to create a space that whispers soothingly to you, or one that boldly says “bring it”? We consulted with Jessica McConnell, Director of Advanced Design at Whirlpool Corporation, to discover how Beetroot can be the focal point of a variety of color palettes to help express the way you want to feel when you’re creating in the kitchen.
Restorative
Cooler tones to create a comforting and calming sanctuary
Expressive
Joining the classic and the eclectic for a bold, joyful statement.
Empowered
Deep and rich in hue to make a regal, confident statement.
- JESSICA MCCONNELL
"It's a comforting space that's also confident and inclusive"
Make a splash across the countertop
K400 variable speed blender
Create smooth, delicious results with a blender designed to tackle the toughest ingredients.
Artisan® series stand mixer
An iconic design with endless possibilities, created to inspire something new in everything you make.
Fresh perspective on a beautiful root
Meet Beetroot
Get a behind the scenes look at what went into the selection of the 2022 Color of the Year from the global design team lead’s own perspective.
9 ways to make every day more vibrant with Beetroot
Discover a variety of ways to make beets the surprising star of the plate as well as other unexpected uses of this vibrant ingredient.
Past Colors of the Year
2021 — Honey Comforts
Honey is the golden orange glow at the center of the home, a source of comfort and warmth.
Color of the Year 2020 — Kyoto Glow
A color bright enough to refresh, but balanced enough to provide tranquility, Kyoto Glow inspires a natural, balanced and positive lifestyle.
Color of the Year 2018 — Bird of Paradise
KitchenAid launched its first Color of the Year in 2018, Bird of Paradise, in a full suite of small appliances.