Bonjour, butter
2025 COLOR OF THE YEAR
SAVOR THE YEAR
Butter
2025 color of the year
A soft, energizing butter yellow with a creamy satin finish
Inspired by the most loveable ingredient of all, Butter is more than an indulgent, joyful color. It's an invitation to savor life's simple heartfelt moments.
"Evoke comforting memories & bring a sense of delight every space."
– BRITTNI PERTIJS KitchenAid Lead Color, Material & Finish Designer
Comforting
The nostalgia associated with yellow spreads warmth and cherished memories, creating a heartwarming atmosphere like melted butter on toast.
Indulgent
Pale, golden and velvety, Butter’s creamy richness elevates the simple into the extraordinary—from decadent pastries to precious memories.
Inviting
Soft and energizing, Butter beckons, welcoming you home and extending a warm invitation to stay a while longer and savor every moment.
How butter became the 2025 color of the year
A study in color & finish
Driven by the desire for comfort and nostalgia, the color yellow, with its ability to transport us back in time, evokes warm memories. While it hearkens back to the soft yellows of the 1950s or 1960s, Butter feels fresh and modern, a classic neutral.
Infuse your space with a pat of color
We collaborated with Brittni Pertijs, Lead Color, Material & Finish Designer for KitchenAid, to explore how Butter interacts with a variety of color palettes to invite and inspire.
4 trendy ways to spread the love of butter at your table
As a well-loved but relatively humble kitchen staple, butter is in the middle of a resurgence in everything from being slathered on a slice of sourdough bread to forming the surprising centerpiece of our tables.
Previous Colors of the Year
Complement butter's indulgent richness
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