2023 Color of the Year
A Vivid, Lush Fuchsia With a Matte Finish
Inspired by the captivating beauty of Hibiscus flowers in a verdant garden, this eye-catching fuchsia is bound to stand out on your countertop—just as it does in nature.
Hibiscus celebrates extravagance and free-spirited adventure in the kitchen. The bold color pops against neutral palettes and sleek stainless.
Known for captivating butterflies and hummingbirds alike, Hibiscus attracts new friends to your kitchen—so you can come together to embrace new shared passions, styles and recipes.
The luscious, irresistible energy of Hibiscus attracts powerful inspiration and fosters unexpected connections between color, pattern and textures.
Blooming at New York Fashion Week
The Hibiscus Collection
Kitchen meets couture. KitchenAid and Marta Del Rio bring high fashion and the kitchen together in an explosion of color: a brand new collection of looks inspired by the KitchenAid Color of the Year.
Create a Space That Turns Heads
We collaborated with Brittni Pertijs, Lead Color, Material & Finish Designer for KitchenAid, to explore how Hibiscus can play with a variety of color palettes to help express the way you want to feel when you're creating in the kitchen.
A Study in Pink
How Hibiscus Became the 2023 Color of the Year
Inspired by the trajectory of pink the last few years, starting with Millennial pink, the Global Consumer Design team chose a brighter, bolder fuchsia. Hibiscus reflects the energy-boosting hues seen in today’s art, design and pop culture.
A Lush Fuchsia That’s Bound to Turn Heads
Previous Colors of the Year
Color of the Year 2022
Color of the Year 2021
Color of the Year 2020
Color of the Year 2018
Bird of Paradise
Make Everyday More Vibrant
Inspiration From the Designers Who Brought You Hibiscus
Bold New Recipes
Let Your Creativity Bloom With Hibiscus
Discover the Possibilities